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Rippl - Where Stories Shape Choices
BRAC2025Development

Rippl - Where Stories Shape Choices

Learning works better when it feels personal.

DevelopmentDigital ContentDigital
The Brief

Traditional SRHR education often feels distant, text-heavy, and uncomfortable, leaving critical topics unspoken. Many young people lack safe, relatable ways to explore questions around puberty, relationships, and identity in their own context.

The Craft

We approached this as immersive behavior change communication designing a choice-driven narrative experience where users actively shape outcomes. Blending storytelling, interaction, and visual design, we transformed sensitive topics into engaging, personal journeys that feel safe and relatable.

The Impact

Created a safe, interactive digital space for youth to explore sensitive SRHR themes, encouraging reflection and understanding. The experience supported engagement with complex topics while making learning more accessible, relatable, and emotionally resonant.

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