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GP Star — Chirkut
There is always a version of a shoot that is safe. We didn't make that version.
The Brief
Grameenphone needed a brand film for their GP Star platform that spoke to the youth market without pandering to it.
The Craft
We cast real GP Star users alongside a scripted protagonist and let the improvisational chemistry drive the energy of the final cut.
The Impact
Engagement tracked 60% above the client's previous campaign benchmark in week one.
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