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Farewell to Michael Foley
Animation is not decoration. It's explanation — and explanation is a skill most underestimate.
The Brief
A farewell tribute film for a senior departing executive, commissioned at short notice.
The Craft
We used kinetic typography anchored by archival photography and a narrative voiceover to tell the story.
The Impact
Comprehension testing confirmed measurably higher message retention vs the previous static approach.
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